What and When

The Friary Guildford’s seasonal brand campaign is an integral part of their marketing strategy. It informs social and digital channels as well an on-mall and paid for advertising.

All base assets, photos and video, are created in a single studio day with seasonal products sourced from the centre’s retailers. Timing is of the essence as the period between stock arriving in store and the campaign start date is extremely short.

Creative is planned in advance and storyboards are approved, but an element of flexibility is required as we have to predict which products will be in stock before they hit the store.

Despite the short timescales, we consistently deliver strong campaigns that effectively communicate the retail mix.

Key Points

  • Still and video production for Christmas brand campaign
  • Casting and costumes
  • Generate and approve storyboards
  • Single day studio time with multiple costume changes
  • Full in-house post production
  • Social and digital takeover
  • Media planning and distribution
  • Onsite and outdoor poster production


  • Website sessions up 46.06%
  • Facebook engagement up 34.78%
  • Twitter impressions up 134.34%
  • Instagram impressions up 68.23%
  • 112,000 Youtube views

Want to see more?