Key Points

Showing the love meant more for The Friary Guildford in February 2022. With a unique angle for Valentine’s Day, the Centre endorsed the concept of showing love for the planet, as well as love for spouses, partners, friends and family.

Highlighting their reputable eco credentials, The Friary Guildford helped to raise awareness of the Climate Coalition’s global campaign #ShowTheLove. We helped the centre to bring the idea to life and tie together key local community groups to help spread the word about the campaign, endorsing local sustainability initiatives. The results speak for themselves…

  • 5 local schools participated
  • More than 400 green hearts decorated with personal eco pledges
  • More than £1200 worth of free print eco-friendly hearts produced with event sponsor
    Gidden Place
  • Zero Carbon Guildford mutually partnered to promote The Friary’s campaign
  • FREE PR – Radio interview with BBC Surrey
  • FREE PR – Experience Guildford featured the campaign
  • FREE PR – The Climate Coalition got in touch to feature our photos on their website & socials reaching more than 35k followers
  • Website sessions for February were +245.25% YOY & +9.45% MoM
  • Twitter impressions were +40% for the campaign period
  • Facebook engagement +83% YOY for the campaign period (organic)

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