Gamification at Cannon Park

Cannon Park wanted an engaging digital solution to raise awareness of the shopping centre and tenants amongst a diverse mix of demographics which includes a high proportion of both university students and C1 and DE workers.

By introducing ‘gamification’ on the website by way of a ‘Spin the Wheel’ competition, the campaign was targeted to customers within a specific geographic location.

Driving customers to the website site for the chance to win,  information on the landing page encouraged customers to look around the website and discover more about the centre.

  • Website sessions were +63.10% on previous period
  • Page views +51.33% on previous week
  • 2,183 Facebook engagements for the competition, with a reach of 11,075
  • Facebook advertising drove an additional 703 clicks with a reach of 10,294
  • Spin the Wheel views on the website: 1,576
  • Opt-ins (users had to opt-in to play): 1,050
  • Opt-in conversion rate: 66.62%

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