Captivating the imagination of The Liberty's shoppers, summer 2023

The Liberty’s “Free to be Space Bound” campaign captivated the imagination of Romford shoppers of all ages throughout the Summer holidays… With a high impact installation of giant suspended planets from our solar system, a space station event set up, a life size astronaut and educational space facts displayed around the centre.

The display was bolstered by a series of 12 FREE family friendly space craft activities and a state-of-the-art Meta Quest VR space experience. 3025 event participants loved the value-added experience, and the tenants loved the additional footfall to capitalise on seeing an average sales increase of 17% YOY.

Key Points

  • +1.6% YOY footfall
  • +17% YOY tenant sales
  • +21% YOY increase in event participation
  • On average +176% YOY increase in social engagement
  • On average 551% YOY increase in social reach
  • +49% YOY increase in website visits
  • +65% YOY increase in website page views
  • 1427 new email subscribers

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