AW24 Fashion Animation, October 2023

Delivering cost effective and engaging video content is a key part of  St Nicholas Shopping Centre’s tactical content strategy in promoting new fashion seasons products in store.

Videos are one of the most engaging mediums you can use, and a great way to showcase fashion in a vibrant and aspirational format. Videos get 1,200% more shares than text and images combined.

Focussing on products related to key trading periods throughout the year, we are able to promote a range of products and highlight the tenant mix at St Nicholas Shopping Centre.

Key Points

  • Increased exposure of tenant mix at a product level
  • Supporting tenants ahead of key trading periods


  • YouTube watch time of nearly 142 hours
  • Website users up 56.6% year on year
  • Organic searches for St Nicholas up 177% year on year
  • 100% positive feedback on social media.