WIN THE WINDOW – One Great Day – 20th September to 30th October 2021

In celebration of One Great Day, the annual industry wide collaboration with Great Ormond Street Hospital, we developed and implemented Eden Shopping Centre’s Win the Window initiative.

Fundraising on behalf of Great Ormond Street Hospital and Child Bereavement UK. The campaign ran for six weeks, displaying products primarily donated by the centre’s retailers in a vacant unit. A window vinyl bordered the display, giving visitors a clear instruction on how they could “WIN THE WINDOW”

To enter the competition, participants were required to enter a short data capture for the administration of the competition and tap their card to donate to the selected charities.

They were then entered into the FREE PRIZE DRAW. The winner was selected at random and collected every product in the window.

*Promotional artwork provided by AGENCY TK.

Win The Window
Win The Window

Key Points

  • Campaign development
  • Tenant liaison
  • Give Tap technology solutions
  • PR
  • Visual merchandising
  • Social media (content and placement)
  • Photography
  • Database marketing


  • Raised 31% of all online donation nationwide (200+ shopping centres)
  • Average retail sales increased by 12.18% MoM and 20.20% YoY
  • Participating retailers’ sales increased by 16.1% MoM and 23.6% YoY
  • £12k publicity advertising value equivalent
  • Average donation £5.69

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