In celebration of One Great Day, the annual industry wide collaboration with Great Ormond Street Hospital, we developed and implemented Eden Shopping Centre’s Win the Window initiative.

Fundraising on behalf of Great Ormond Street Hospital and Child Bereavement UK. The campaign ran for six weeks, displaying products primarily donated by the centre’s retailers in a vacant unit. A window vinyl bordered the display, giving visitors a clear instruction on how they could “WIN THE WINDOW”

To enter the competition, participants were required to enter a short data capture for the administration of the competition and tap their card to donate to the selected charities.

They were then entered into the FREE PRIZE DRAW. The winner was selected at random and collected every product in the window.

*Promotional artwork provided by AGENCY TK.