The beating heart of the best city in the world lies hidden amongst the streets of Mayfair. It is a uniquely historic place formed from 300 years of cultural diversity.
Once found, it’s never forgotten. It is a living, breathing place that permeates your soul. It is Real London. It is Shepherd Market.
Luxury goods, handmade jewellery, contemporary art, flowers, tobacco, exquisite clothing and even a rifle for your weekend country pursuits; Shepherd Market offers the kind of opulent diversity demanded by discerning Mayfair residents and workers.
No fewer than four traditional pubs grace this cultural melting pot while its eclectic mix of dining establishments include cuisine from France, Poland, Mexico, Lebanon, Iran, Italy, India and even England.
FrogBox was commissioned to create a website that reflected the sole of Shepherd Market. Something that would work on a B2C and B2B basis, increasing consumer demand while simultaneously presenting the unique proposition to Europe’s luxury brands.
This is Real London.
Over two days, we interviewed the main players, the people that make Shepherd Market what it is, the retailers, restauranteurs, and bar owners, and we photographed them in their natural habitat.
We then took that content back to our studio and began work developing Shepherd Market’s online presence.