Jurassic Walk, August 2019

    Jurassic Walk was an immersive family event designed to entertain and engage Fremlin Walk’s community during the school Summer Holidays.

    On-mall and online activities were generated with a unique Dino Trail, a fearsome Meet the Raptor experience and several Dino Selfie Spots.

    Kids could even dig for treasure with prize box keys hidden in dinosaur eggs, undergo fearsome face painting and take time out for Jurassic Storytelling in Waterstones.

    Fremlin Jurassic Walk
    Fremlin Jurassic Walk

    Key Points

    • Full event management
    • Tenant liaison/prize sourcing
    • Co-promotional partnership with Maidstone Museum
    • Social content
    • Radio ad campaign
    • Radio production
    • Print and digital artwork
    • On-mall posters
    • Social Ad campaign
    • Event reminder posts
    • What’s on guides
    • Press releases distributed to key media
    • Targeted Facebook/Instagram bloggers coverage

    Results

    • 100% positive tenant feedback
    • Instagram engagement up 176% YoY
    • Facebook engagement up 200% YoY
    • Retailer sales up between 2% and 14% YoY (of those who provide figures)

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