Halloween Tactical Campaign Animation, October 2020

Delivering cost effective and engaging video content is a key part of the Cwmbran Centre’s tactical content strategy.

Videos are one of the most engaging mediums you can use. They strike a deep connection and illicit strong emotional responses that make people want to share, comment, and like. Videos get 1,200% more shares than text and images combined.

Focussing on products related to key trading periods throughout the year, we aim to promote the impressive offer and tenant mix at Cwmbran Centre.

The Halloween animation focussed on fancy dress, trick or treat sweets, accessories and home décor.

We selected the retailer products to be featured in the animation and the music to accompany them, before our in-house design team created a storyboard. Once approved by Cwmbran Centre, the storyboard was then passed onto our video production team.

Key Points

  • Increased exposure of tenant mix at a product level.
  • Supporting tenants ahead of key trading periods


  • Website sessions up 54% year on year
  • Mobile Facebook referrals up 4,775% year on year
  • Within 21 days of posting the animation, it received on average 5x more comments, 3.3x more shares and 1.1x more view time than other posts.
  • 100% positive feedback on social media.

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