SS20 Brand Campaign, March 2020

In order to promote the Clarendon Centre’s tenant mix ahead of the Spring/Summer 2020 season, we delivered a brand campaign.

Through a detailed tenant liaison campaign we obtained seasonal products to feature in an animated ‘flat lay’ production.

Using bespoke studio photography, we created a variety of seasonal shots and used  shortlisted images to form an online lookbook to sit alongside the animation. Promoted across social media platforms, Park & Ride buses throughout Oxford and on SKY TV using their targeted AdSmart product, the animation generated a high level of intense engagement throughout the period.

Key Points

  • Active tenant liaison throughout
  • At launch, website hits increased by 1,035.48% YoY
  • Low cost Sky AdSmart campaign delivered 51,361 targeted impressions
  • Facebook/Instagram campaign delivered a reach of 136,027 and 387,448 impressions
  • 40 park and ride bus digi screens delivered 48,376 opportunities to see
Clarendon Centre
Clarendon Centre

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