Driving spend in the digital Arena

Arena Shopping Park
Arena Shopping Park
Arena Shopping Park



Key Facts

1.5million Facebook impressions

27,000 Twitter impressions

+720% Pinterest impressions


Arena Shopping Park Shopping Centre in Coventry sits next to the Ricoh Stadium and offers an excellent out of town retail experience. With a retail floor area in excess of 280,000sqft, the scheme in Anchored by Tesco Extra and includes M&S, Next, New Look, Decathlon amongst others.

We developed an integrated digital, social and events strategy designed to increase visit frequency and spend.

Social content development was key to the success of the campaign. We continue to develop bespoke content including competitions, offers, sales, promotions, events, key trading periods, hot products and seasonal collections.


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