Promoting Oxford's No.1 fashion destination
57% increase in website users
40% increase in social engagement
The Clarendon Shopping Centre in the heart of historic Oxford is home to some of the city’s most stylish retailers including French Connection, Zara, Office, H&M, GAP and Goldsmiths.
Our brand strategy was to promote the centre as the No.1 fashion destination in Oxford, appealing to wealthy residents, tourists and the student population.
Going beyond the visual brand representation and accompanying design clues, we generate seasonal photography, style blogs and social content by working with key retailers and stylists to create bespoke looks for the city.