Indigo Online

Indigo Planning

Project

Web Design, HTML5, CMS Driven

Key Facts

72% spend over 60” on site

5 pages per visit

www.indigoplanning.co.uk

To coincide with their 25th Anniversary, Indigo Planning commissioned us to develop a new website that properly reflected the progressive nature of the business.

Integrating social networking, displaying and indexing searchable case studies, applying direct contact details for each section and presenting randomised client testimonials were amongst the more important demands. In addition, we were keen to ensure the site was optimised for smart phones, tablets, laptops and desktops.

Using responsive programming to enable the site to detect the screen resolution of the device on which it was being viewed allowed us to design for each platform.

The objectives were to improve user engagement. The length of time on site and number of pages viewed were specific key performance indicators.

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