FrogBox Marketing redesigns Santander Consumer Finance website

Santander Consumer Finance is a wholly owned subsidiary of Santander UK plc, part of the Santander Group. With some 25 million customers and over 24,000 employees Santander has deep roots in the UK, its banking division having brought together the former Abbey, Alliance & Leicester and Bradford & Bingley businesses.

FrogBox worked within strict global brand guidelines to refresh the consumer finance website, making it more user friendly and lifestyle orientated.

“Our image led approach softened the site dramatically,” explained FrogBox’s creative director, Piero Barba, “The addition of simplified iconography and reconsidered typography has also improved the site’s accessibility on mobile devices.

“We’re delighted with the results and are looking forward to further projects with Santander Consumer Finance and our project partners EAC Software.”

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