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A clever little idea this one; and so easy to implement. We recently rebranded Image Runner who supply printers, scanners and copiers all in one neat little package for offices. It's pretty striking and the sales team is out there busily handing out business cards to potential customers.
But how else do you stand out from the crowd? Why should people buy their little printer/scanner/copier from you?
Now, generally speaking, copiers aren't very green. Sure, they're now made from recycled materials that are now recycled again when your old machine is taken away and... recycled. But even the most environmentally conscious office will probably go through paper at a rate of knots, whilst recycling just part of it. So how do we ease the conscience of those paper eating office workers?
Well, how about we team up with the International Tree Foundation and provide them with a donation for each copier that we sell, that is enough to plant at least 2 trees? It's not an end to the problem, but it does reduce the old carbon footprint a bit and it makes for great leaflet and editorial copy.