New strategy for Sovereign Centre

Now the rebranding process is complete we’re able to crack on with communicating the Sovereign Centre’s personality to its core catchment.

By repositioning the scheme as Bournemouth’s premier value Shopping Centre we are able to break into a crowded market place and expand its catchment area well beyond what has been previously achieved. Couple this with the scheme’s excellent public transport connections and we’re confident that we’ll be able to increase footfall and spend.

Oh, and to top it all off, we have been able to make inroads into the New Forests lucrative tourist market by partnering with the areas top holiday destinations.