Octane Personal Car Finders

I like it when we get a blank sheet of canvass.

In this instance Octane came to us with a new venture. They want to take the hassle out of the car buying process for personal and business clients.

Mike Roberts, MD, has spent 20 years in the UK motor industry and knows pretty much everything about the trade’s buying and selling processes. And it is this type of knowledge that he wants to share with his customers to ensure that they get into the right car, with the right finance at the right price. Whether they’re looking for a new, nearly new, used, classic, sports or even hypercar Mike can source it.

It’s a compelling pitch. So much so that Mike’s searching for cars for some of the staff here!

First, job; visual brand ID followed by stationery package and website design, copywriting and programming.
Well, actually there are two brands here. Octane for the everyday personal and business users looking for mainstream cars and High Octane for those looking for something a little more... specialist.

Here’s what we came up with...