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As part of its digital media strategy, the Dorton Group also commissioned a re-branding exercise to ensure that the company's image was in line with its experience and reputation.
www.dortongroup.com
www.dortonreclaim.com
We were appointed to create and implement both the digital media strategy and the rebranding of all of the Dorton Group companies including Dorton Demolition and Excavation (Dde), Dorton Asbestos Removal and Management (Das) and Dorton Salvage and Reclamation (Dre).
When developing the visual treatment for the Dorton Group brand, the consultancy was keen to retain something of the original. In this instance the DDE letters remain the focus of the identity.
The DDE element is reinforced with the creation of a positioning statement. This statement is a concise representation of the 'emotional' values of the brand. In this instance, strength through knowledge, organisation and ability. Instead of the traditional 'Demolition and Excavation' moniker that usually accompanies similar organisations, we created the phrase 'Deconstruction Engineers' to communicate the company's professionalism whilst clearly marking its activities.
The bold, flat colours with a simple, no nonsense font in the visual representation alongside bespoke and striking images of machinery indicates a strong, organised and confident company that is reliable and efficient. Exactly matching the Dorton Group's core values.