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08.02.11 |
Written by Piero Barba, Frogbox Marketing
New Colmore Corner, in the heart of Birmingham's prestigious Colmore Row and adjacent to Snow Hill Station is undergoing a refurbishment and change of use from A1 to A3 in order to attract coffee and restaurant offers.
Our job is to support King Sturge's agency team by providing them with an online reference tool that demonstrates the value of the opportunity to agents and operators who may not be aware of the area.
We created a new visual brand for the area and bespoke photography was commissioned to promote the area. We were also able to create an image of the as yet unfinished scheme from the architect's plans using CGI in order to demonstrate the opportunity effectively.
We were keen to ensure that photography and CGI was always present on the site and to this end we programmed the site so that the background image and the navigation automatically resized to deliver optimal resolution dependent on the viewers monitor settings.