30.10.08 |
Written by Paul Lewis, Frogbox Marketing
Meercat Associates have joined forces with Holborn’s Business Improvement District (BID) to create an innovative benchmarking and buying club which will deliver economies of scale for a number of business expenses. Starting with electricity, gas and water, the buying club needs to be promoted to businesses within the BID catchment; and that’s where we come in.
Using our very own email broadcasting system, html emails have been created to send to the database. These link directly back to the relevant web page so that Inholborn businesses can find out more and join the club. Supported by printed collateral distributed by Inholborn’s rangers the campaign is creating an impact on the street.



