Image Runner rebranding

Image runner provides businesses with copiers, printers and scanners all in one neat little package and they wanted us to provide them with a visual brand that made them stand out from all of the other people that provide businesses with similar products.

So, something different was required. What colour should this visual brand take? Well, in an industry where you’re permanently telling people about how great the colours are from your neat little packages - that’s a tougher question to answer than you’d think.

So, we said, you don’t have a fixed colour. In fact, the colours on your logo will change every time we print it. Each time a member of staff wants new business cards, they’ll be different. Your letterheads, compliment slips and all your other stationery will be printed in a range of colours. Let’s break down those walls and give you something truly striking.

So we did.