However, holidays represent a unique challenge in our marketing world. How to survive them and to aid our clients' businesses are at the forefront of any decision making process when devising PR and marketing strategies.
This month for instance has been taken up with the minutiae of organising to have 15 tonnes of sand, donkeys, Punch & Judy stalls and entertainers delivered, on time and on budget to our clients in Harlow. Oh and trying to ensure we all book time off to spend with our own families!
However it is telling that during this particular down-turn we are able to offer families fantastic free local entertainment that also achieves clients' aims of attracting more shoppers and encouraging them to stay a bit longer. Early indications are that the indoor beach in Harlow is a huge success, even though there has been a lot of sand tracked into shops, but it seems tenants are also getting into the holiday spirit and don't mind the extra cleaning!
As for us, we are all planning well-earned time with our kids and hope to enjoy a bit of sand-castle building of our own, whether in Somerset, Dorset or Portugal. You won't notice we're gone, but we'll be sure to bore you with our photos on Facebook!
