Eden, High Wycombe - the leading sub-regional centre within the M40 corridor and home to a wealth of top retail and leisure operators.
When we were asked to come up with and B2B marketing strategy to improve the scheme's profile and effectively ‘re-introduce' it to the industry 3 years after its launch, we knew that we had to deliver something special.
And i:eden is it.
A bi-monthly, online, multimedia, promotional tool in a magazine format that reflects the scheme's stylish offer - it is packed with cutting edge, imaginative ways to deliver key information to retailers and agents; including video fly pasts of key retail opportunities, interviews on the e:TV channel, big prize competitions, local news via i:Wycombe (get it?) and of course a gallery of wonderful views from around the centre.
Each new publication is promoted via out database of 1700 industry professionals to ensure that they are kept entirely up to date with goings on at Eden...