Bringing brands to shoppers: Sun Protection for Harlow with Ambre Solaire
It may not seem like a relevant subject during a UK summer, but sensible sun care is still important, and particularly for children. And when abroad we all know how burnt a Brit can get!
Frogbox successfully put together an awareness and education promotion whereby shoppers at the Harvey Centre in Harlow could pick up a free sample of Ambre Solaire's latest all over, easy to apply sun protection. Shoppers simply showed at least £10 of till receipts from the shopping centre at our stand to qualify for a free bottle of Ambre Solaire Sun Care cream worth around £7.
A great trial technique for Ambre Solaire and one that drove traffic into the centre and encouraged spend, and that brought some safe sun knowledge to the shopping centre's customers.