At Frogbox Marketing we're always looking at new and innovative ways to get brands to market. As we work with many of the UKs leading retail property agents and owners the Sunday Times Wine Club concept fell into place quite naturally.
In the current retail climate managing agents and shopping centre owners need to make retail space work hard on many levels. This also includes the space just outside the retail units. It's one thing to pull the crowds but making them spend is a different game.
Working with the Harvey Centre in Harlow and Queens Arcade in Cardiff, Frogbox created a focal point over the Valentine's day weekend to attract wine lovers to a professional stand and with a simple call to action offer.
What could be simpler - and more tempting - than asking Wine Lovers to provide a till receipt from the shopping centre (from any retailer) in return for an instant free half bottle of either red or white wine? In addition, Shoppers were also given a £50 off a case of wine voucher. This they could use online to claim a discount off their first order from The Sunday Times Wine Club. A strong offer indeed when you consider that shoppers only needed to show £10 worth of till receipts to claim instantly.
During 2010, Frogbox Marketing will be bringing brand experiences not just to The Harvey Centre but to other shopping centres throughout the UK. Our expertise in the retail area allows us to to match brands to shopping centre types thus achieving the symbiotic effect of increasing footfall, basket spend - and for the brand; an awareness and communication opportunity that on average will be seen by around 500,000 + consumers per promotion.
Pre event marketing of various types and a competition for The Sunday Times Wine Club was carried on Facebook, the respective shopping centre websites, in local press and on local radio. What brand wouldn't want this opportunity? Especially as in some cases, we can arrange this kind of activity for free?
If you want to talk about the exciting brand promotional opportunities that exist just outside the retail space footprint then get in-touch. You'll find some innovative thinking that can make the ‘mall' area work really hard.
Frogbox are using national events and celebration days within the UK to build brand events throughout the country. It could be your brand next!