22.02.10 |
Written by Piero Barba, Frogbox Marketing
Your Doc Medical is an independent healthcare company that is devoted to helping individuals become healthy and more importantly, stay healthy.They organise health assessments for individuals at a time and venue to suit. They spend time with each individual to review the results of their health assessment and then they build a health plan and provide ongoing support to help the patient achieve their goals.
There are four packages from which to choose, plus additional services for men's health, women's health and quitting smoking.
Our job is to communicate these services in a way which was professional, obviously medical and ultimatley easy to understand within very strict parameters.
The first job was to design sales collateral that would accompany a roll out with a national health club chain.
So, full copy writing and design services were employed to ensure that a ‘consumer' style and tone was achieved whilst retaining the required ‘medical' standards.
As with most consumer copywriting, it's more about what you take out than what you put in. Creating punchy copy whilst retaining the required facts is very much a balancing act and we're pleased to say that the client was delighted with the results shown here.
The design treatment portrayed a simple, no fuss service that was for people of all ages and fitness levels. The addition of ‘line drawing' style characters, a new visual logo identity and the inclusion of the ‘Time well spent' positioning statement delivered a professional but approachable message that has been very well received by consumers.
We continue to work with Your Doc Medical on their digital media strategy and will update you in the very near future regarding progress.
